BDE Sales

Business Development Executive (BDE)

Lead Generation & SaaS/CRM Sales

Company: Mingrow

Location: Jankipuram Extension, Sector 8, Lucknow

Employment Type: Full-Time | Work From Office

Salary: ₹15,000 – ₹20,000/month + Incentives

Experience: 1+ year preferred

Role Overview

Mingrow is looking for a Business Development Executive (BDE) responsible for B2B lead generation and SaaS/CRM sales.

The primary responsibility of this role is to identify potential businesses, generate qualified leads, connect with decision-makers, understand their requirements, introduce Mingrow's CRM/SaaS solutions, conduct demos, follow up and convert prospects into paying customers.

Key Responsibilities

Lead Generation

• Generate new B2B leads through cold calling, WhatsApp, LinkedIn, email, online research, business directories, referrals and other channels.
• Identify potential businesses that can benefit from CRM and business management software.
• Find and connect with business owners, founders, directors, sales managers, HR managers and other decision-makers.
• Build and maintain a qualified prospect database.
• Conduct outbound calls and initiate conversations with potential customers.
• Qualify leads based on business requirements, budget, decision-making authority and purchase intent.

SaaS / CRM Sales

• Understand the prospect's business and identify relevant problems that Mingrow can solve.
• Explain Mingrow CRM and other SaaS solutions clearly.
• Schedule and conduct product demos.
• Follow up with prospects through calls, WhatsApp and email.
• Handle objections and negotiate within approved pricing guidelines.
• Convert qualified leads into paid customers and subscriptions.

Pipeline Management

• Maintain all leads and opportunities in Mingrow CRM.
• Keep lead status, follow-up dates, notes and communication history updated.
• Maintain an active sales pipeline.
• Ensure no qualified lead is left without a scheduled next action.
• Submit weekly pipeline and sales reports.

Key Performance Indicators (KPIs)

Performance will be measured primarily on:

• New leads generated
• Qualified leads generated
• Decision-makers contacted
• Meaningful conversations
• Demos scheduled
• Demos completed
• Follow-ups completed
• Opportunities created
• New customers acquired
• Monthly sales revenue
• SaaS subscriptions generated
• Lead-to-customer conversion rate

Important: The role is not limited to making calls. The objective is to generate qualified business opportunities and revenue.

Candidate Requirements

• 1+ year experience in sales/business development preferred.
• Experience in SaaS, CRM, ERP, IT software or B2B sales will be preferred.
• Good Hindi and English communication skills.
• Comfortable with cold calling and outbound sales.
• Good convincing and negotiation skills.
• Basic understanding of CRM and SaaS business models.
• Comfortable speaking with business owners and decision-makers.
• Basic computer and CRM knowledge.
• Target-oriented and disciplined with follow-ups.

Preferred Candidates

Candidates with experience in:

• SaaS Sales
• CRM Sales
• ERP Sales
• IT Software Sales
• B2B Sales
• Digital Marketing Sales
• HRMS Sales
• Business Software Sales

will be preferred.

Compensation

₹15,000 – ₹20,000/month + Performance Incentives

Salary will depend on experience, sales ability, communication skills and interview performance.

Career Growth

BDE → Senior BDE → Team Leader → Sales Manager

High-performing employees may be given larger accounts, higher targets and team-management responsibilities.

Work Location

Mingrow HQ

Jankipuram Extension, Sector 8, Lucknow, Uttar Pradesh

Work Mode: Work From Office